With this project I had the opportunity to create a line of products for Gatorade, named ATLAS and it was for the people who work all day at very meticulous jobs, like coding, architecture, or design and spend those moments of serenity playing a good game, giving them the fuel they need to refuel so they can create the future. The concept of helping this specific consumer have a go-to drink for their down time gives way to the implementation of blueprints and clean lineart, reminding them that they help create the future.